NAVI Glass is a family of augmented reality devices (AR-technology) for motorists, motorcyclists and SLA pilots.
In a nutshell, NAVI Glass-a simple pad that turns your ordinary glasses into unusually smart ones)
Navigation, telemetry, timelaps, instrument panel and a little phone...
The device is a wearable microcomputer with an electron-optical system as an output device, made in the form of a single patch, designed for mounting onto glasses (sun, correctional, protective). The version for motorists is attached to the shackles of sunglasses or corrective glasses, and the built-in version is mounted onto any type of helmet. The devices are similar in purpose, but different in design.
THE MAIN FUNCTIONALITY
— Navigation with voice control. Shows the route, traffic jams, cameras, gas stations, nearest parking.
— Telemetry and dashboard. Shows the speed on the GPS, maximum speed, journey time, distance covered per session.
— Chronograph / Laptimer (sport mode).
— Image output from wireless rear view camera.
— Information output from car's diagnostic jack.
"NAVIglass" patch with integrated microcomputer, shackle (allows to use the device without glasses) remote control / air mouse,transmitter (to communicate with a car), battery charger 12V, battery charger 110/220V, USB cable with magnetic holder, user manual and user guide, carrying case, original box.
How the invention solves target audience problems
The main market of smart glasses is ordinary people.Designers are trying to explain ordinary people why they need such gadget. Unlike motorists and motorcyclists, an average person is not used to constantly refer a dashboard.
Car drivers segment
Drivers, in turn, often get distracted from the road, getting information from navigation system and dashboard. With "NAVI Glass" drivers can simultaneously see the road and the necessary information. No need to spend precious seconds to look away from the road.
As of March 2016 there are 338 000 official taxi drivers in Russia. Most Russian taxi companiesare not providing drivers with navigation systems. The majority of the taxi drivers use personal tablets and smartphones as a navigation system and taximeter.
NAVI Glass can already now replace smartphones and provide higher level of safety when driving.
Motorcycle riders segment
The device will be useful for motorcycle travelers, motorcycle racer, commuters
Counterparts and competitors
Google is working on Google Glass, Microsoft- on entertainment system HoloLens, BMW and KTM are actively funding third-party development of these devices for motorcyclists. All this shows a great interest in technology all over the world.
The first device of this kind was demonstrated by Athena(large european company). They estimated that funding would not be sufficient to cover even small share of demand in this segment.
There are three potential competitors in the world today. Nuvizis the only one working in motorcycle segment. The company collected 9 million dollars in pre-orders . Nobody works in car drivers segment.
Approximate sample cost
Estimated cost per unit for 10 000 units order is less $100. The market price for such devices is about $ 1500 (pre-order for Google Glass, which is not yet available for sale).
Then profit (taking the Russian official taxi drivers only) could reach 590$ x 338 000 =199 420 000$ (sales) – 33.800.000$ (cost) =165 620 000 $. The estimated number of potentially implemented devices for motorcyclists: 590$ x300 000 (new Moto-tourists in 2016) = 177 000 000$ (sales) – 30 000 000$ (cost) = 147 000 000$.
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